Brave’s search engine lets you customize your results

Brave Search has launched a new feature that gives you a way to create or apply custom filters that change the way results are ranked. It’s called “Goggles”, and it can potentially help uncover sources you may not immediately find on traditional search engines like Google.

Brave has some demos ready for users to try today, including those that prioritize posts from smaller tech blogs and filter out posts from the 1,000 most viewed sites on the web. There’s even a Goggle to exclude posts from Pinterest – because Brave clearly knows the frustration of trying to find a picture and getting a Pinterest post without a source. Brave says these Goggles are for demonstration purposes only and developers may expand or discard them. It will start deleting these goggles when users start inventing on their own, but I hope Pinterest continues.

While Brave says that its engine, which is independent of devices like Google and Bing, “does not have editorial biases”, it does not change the fact that there are biases in the nature of things in all algorithms. Goggles are meant to alleviate this and essentially let you help shape what these imbalances are.

Brave’s “tech blog” Goggles works surprisingly well.

After trying the feature for myself, I was impressed with how well it actually works. I searched for “AirPods Pro review” with the “Tech blogs” filter turned on and a lot of independent blogs showed up – The edge was nowhere to be found. To compare, I searched the same thing on Google and saw it The edge appeared on the first page of results.

But I was a little disappointed to find that creating your own Goggles is not as easy as I thought – here I thought you could turn on a lot of filters or just enter your own keywords. Well, it turns out that there is some coding involved; developers can read up on the tool on GitHub. So far, I’m just waiting until someone comes up with a Goggle that lets me only see articles from satirical sources.

In addition to launching Goggles, Brave also announced that its search engine is out of beta and that it has already seen 2.5 billion searches within the past year. Brave is fast becoming the search engine’s Swiss Army knife (at least in my opinion). It rolled out a new discussion feature in April that began eliminating the need for users to add “Reddit” to the end of their searches – it now shows Reddit results for relevant queries.