The ongoing market correction and cratering of several leading crypto tokens erases wealth so quickly that you can almost hear it.
Companies in other industries are on the job train, but startups like Robinhood, Better.com and Peloton are laying off thousands as FAANG companies slow down their recruitment and look for places to save money.
For many technology workers, this is the first time they have experienced real insecurity. Investors are wealthy and the founders will cope with this storm just fine, but in times of recession like these, ordinary employees are the first to feel pain.
So if your face does not appear on the team slide in your startups pitch deck, this would be a good time to cancel your upcoming vacation. And maybe one of your subscription boxes.
Complete Technewscity + articles are available to members only
Use discount code TCPLUSROUNDUP to save 20% on a one- or two-year subscription
In this environment, every entrepreneur should be fluent with their key metrics. If you can not remember exactly how much runway you have left when you finish reading this sentence, I’m a little worried on your behalf.
In his latest TC + column, angel investor Marjorie Radlo-Zandi addresses a related question that every founder thinks of: What is my current valuation?
For many startups, finding this figure requires more art than science, as pre-income companies are still collecting data and fine-tuning their products.
“Many traditional valuation methods, such as discounted cash flows, are not as useful for valuing startups at an early stage,” she writes. “This means that investors have to measure other factors that are not so easy to measure.”
There is no antidote to insecurity, but it can be mitigated: Dive into your data, activate your personal network, and look for ways to support your colleagues.
Thank you so much for reading Technewscity +.
Senior Editor, Technewscity +
@your main character
Pitch Deck Teardown: Dutch’s $ 20M Series A tire
As CEO and founder of the Dutch veterinary care platform Dutch, Joe Spector originally intended to raise a $ 15 million Series A, but his pitch-deck so skillfully mixed pictures of lovable pets with market research and traction measurements that he ended up closing a round of $ 20 million.
With flair, Dutch’s tires tell a compelling story of how the company used its start-up funding to launch a service within three months, establish a brand identity, build a team and expand from 12 to 32 states.
If you’re working on a pitch tire and need inspiration, start here: all 17 slides are available to TC + members.
When and how to hire your startup’s first growth marketer
Emotions and intuition often drive many hires at startups in the early stages, but when a company reaches product market fit and finds its target audience, it is a signal that “hiring a growth marketer will allow your efforts to be scaled a lot. faster than without one, ”says Jonathan Martinez, who has helped scale companies like Chime, Uber and Postmates.
In a TC + post, Martinez explains how to identify the right kind of growth commitment, what qualities to look for, and how to set clear expectations and milestones when on board.
“Priority tasks should be to set up a growth technology stack, create a test roadmap to find the most effective growth handles and robust creative and copy testing in the first 90 days.”
Dear Sophie: What are the visa options for international founders?
I started a startup in Pakistan with a couple of co-founders a few years ago. One of the co-founders and I want to move to the US to access the market.
What are our visa options? In advance, thank you for your help!
– Targeted in Pakistan
To boost growth in the early stages, you need an approach to marketing that needs to be executed
Understanding your customer’s needs is crucial to any marketing strategy, but it can be difficult to test your hypotheses when your budget is limited.
But by adopting a “jobs-to-be-done” framework, early-stage startups can define, categorize, capture and organize all of their customers’ needs, writes Michael Popchuk, co-founder and CEO of Balance Apps.
Using real-life examples, Popchuk explains how startups can apply and leverage the JTBD framework to improve their SEO strategy, marketing, and product development.
“Thinking about and using the jobs users want to perform to inform your strategy will help boost SEO, improve conversion on generic pages, and increase your product’s virality.”
Battery startups are working to disrupt more than just cars and trucks
Electric vehicles are the primary market for battery startups these days, but some enterprising companies are roaming into new territories with batteries that can do more than a typical lithium-ion cell.
Natron Energy, whose batteries use Prussian blue combined with a sodium-based electrolyte, can charge much faster and can withstand discharge cycles more than “5x to 10x what lithium-ion batteries are capable of,” reports Tim De Chant.
This feature gives these batteries unique uses, such as data center backups. Moreover, “because the batteries can be charged quickly over and over again without the risk of significant degradation, data center managers can give them a shaving demand task when prices rise.”